Jenna Armstrong

Registered Nurse | Lactation Counselor | Sleep Coach

Now a Certified Heart & Stroke Instructor teaching Infant & Child CPR!

The Mama Coach™ Winnipeg


My journey as a Mama Coach

“Motherhood is so rewarding, but can be challenging and exhausting, there are no magic answers, and it takes time to gain skills and confidence. I have learned we know our children the best and I have become a much stronger person than I ever imagined I could be. I want to help you find confidence and feel good about motherhood!”

Hi, my name is Jenna and I am happy to bring the Mama Coach to Winnipeg! I have been a Registered Nurse in Labour and Delivery and Postpartum for the last 12 years. I am also a mama to 3 beautiful children! I am excited to continue my passion to help women and their families, to share my knowledge I have gained through nursing and life experience to help make life for parents a little easier.

As far back as I can remember, I wanted to be an obstetrical nurse. It is an honour to be a part of such an important time in peoples lives, such a rewarding yet challenging time.
As the years went by I noticed my workload increasing and I started to feel the effects this was having on the moms and families I was helping. I felt like I was being pulled in to many directions at once, that I couldn’t give moms and families the time and support they needed. When discharging new moms home from the hospital I could not help but wonder if they were overwhelmed and often questioned how they were going to manage at home. I am happy to now be able to provide ongoing support, resources, and tools to these moms and their families. To encourage and empower them to gain the skills and confidence to meet their parenting goals.

In 2011, my husband and I welcomed our first son. I had dreamed of becoming a mom for so long and he was just perfect. On the other hand, the labour and delivery were less than perfect! This is when I realized moms can suffer in many different ways from traumatic deliveries.
Breastfeeding was challenging, even though I had tons of experience helping other moms. I had a sleepy baby, had lots of difficulty latching him. Breastfeeding was not as easy as I thought, it did not come naturally as I had hoped.

I thought being a nurse in the area would have prepared me better. It was very different being on the other side of things!
Looking back, I realize the poor latch contributed to painful feeds and the development of thrush. It was a difficult couple months but we got through it, I learned skills and gained confidence. It was then that I learned the strength of a mother!

If I had access to a Mama Coach my transition into motherhood would have been easier and I would have been able to enjoy more of those special moments in the first two months.
In 2014, we welcomed our daughter and in 2017 we completed our family with another baby boy! With these additions to our family came new challenges but my husband and I felt better equipped to deal with them.

We learned each baby is unique and needs personalized solutions. Our third is actually our most challenging sleeper! I am currently using all my tools to find a solution and establish a routine that works for him to develop healthy sleep habits.
Becoming a mother has changed me in so many ways, its been the best job and at the same time the hardest job. There are a lot of society pressures, we set our expectations high, we struggle, we feel guilt, and we might even not enjoy certain parts. Motherhood is so rewarding but can be challenging and exhausting, there are no magic answers, and it takes time to gain skills and confidence. I have learned we know our children the best and I have become a much stronger person than I ever imagined I could be.

While on maternity leave with my third, my nursing position at the hospital was deleted. This forced me to re-evaluate my career goals and explore other options. I decided it was time for a change, I applied and even interviewed for jobs that I thought would create a better work/life balance. I found I was hoping they would not offer me the job cause I knew they were not the right jobs for me. Women’s Health is where my heart is, so I opted to stay in Labour and Delivery and continue working shift work. I am happy with this decision and am looking forward to returning to the area. However, one thing was bothering me, the challenge of raising a family (of 3 now), while working shift work. I can’t help to think about the exhaustion and extra burden I will take on.

When the opportunity to become a Mama Coach came along I instantly knew this was the change I had been searching for.

Please contact me so I can listen to your story and I can help you get started finding your solution to meet your parenting goals.

Our Mama Coach services


Do you have a child who won’t sleep?

Are you exhausted and overwhelmed? We can help. As an Infant Sleep Coach we offer a gentle solution to get your child consistently napping and sleeping so much better in the night! Lactation counselling and intensive support is included in ALL of our packages.

Learn More about this service


Infant and Child Allergy Navigation

We understand the fear and anxiety around food allergies and my service helps educate and empower parents to gain control of their child’s allergies and feel more comfortable managing them.

Learn More about this service

Prenatal Class

Congratulations on your pregnancy!!

The Mama Coach prenatal education was created by Carrie Bruno (founder of The Mama Coach) based on over 12 years experience as a labour and delivery nurse and lactation consultant.

Your class will be taught by a Mama coach- and we are all Registered Nurses and Mamas!

Learn More about this service

Upcoming Classes & Workshops

Sleep Seminar with West Coast Kids Kenaston location 

Sunday, November 18th 10:30-11:30 am

Coffee and snacks!!

Please register through eventbrite:

Child/Infant CPR & Choking with Westcoast Kids Kenaston location

Sunday, September 30th at 10:30 – 11:30 am

Please register through eventbrite:

Jenna’s latest Blogs

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Let’s get started today!

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The Mama Coach™ Has Been Featured On

Global Calgary
Global News
Global National
Breakfast Television
Registered Nurse

Registered Nurse and IBCLC Lactation Consultant



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